There are multiple routes to developing your distinct style, shaped by your influences, preferences, tastes and authentic vision. While it's vital to create frequently and let it emerge organically, it's also very helpful, and possible, to create a detailed "map" of your sonic DNA: the musical aesthetic you excitedly envision in your mind's eye, the qualities you want it to have, the discoveries you've made - all unified into a tangible, actionable strategy. This personalized style map provides direction, clarity and structure in what can be an endless, paralyzing sea of possibilities. Together we'll outline the steps, techniques, and resources needed to bring your unique sound to life so you can feel confident in what you're aiming to achieve.

A "vision manifesto" acts as a carefully curated body of information that contains and represents all the aspects (other than the music) that form your musical project as a whole: your creative philosophy and intentions, your story and the message you'd like to convey, relevant concepts and titles, imagery and artwork, who your audience is, and more. These additional elements serve to support, enhance and expound upon the music itself - informing the branding, presentation, and how your music will be experienced. We'll determine the answers to these questions, represent them effectively, and weave all the materials together into a cohesive, meaningful foundation for the identity of your musical project.

Choosing the most effective gear for your specific goals and that serves the larger effort to achieve the sound you're after, is one of the most crucial aspects of developing your musical vision. Within the break-neck speed of innovation and rapidly expanding music technology market, it's incredibly useful to have a strategy that informs these choices - versus the alternative of option paralysis, irrelevant gear acquisition, and years of trial & error. Learn how to make these decisions in direct alignment with the parameters outlined by your "style map" - guiding your choices of hardware, software, plugins and relevant techniques that all add up to create an inspiring, optimized workflow that's right for you and your music.

In addition to having your skills and workflow down, employing effective gear and techniques, and a clear understanding of your vision and goals - there's another skillset needed: managing your projects effectively. Whether it's a full length album, a film score, a set of EP's or even a single, seeing projects through from start to completion involves a number of additional, more "administrative" responsibilities. Learn to become become proficient with juggling multiple tasks and projects within the production process including: sketching, developing, finishing, mixing efficiently, as well as implementing time management strategies like session planning and working on deadlines, to effective collaborative strategies and practices for ensuring quality control.

This is the point where you take everything you have in your creative arsenal and combine it into a cohesive, streamlined experience that is forward-facing to the public. Unifying your music, ethos, story, message, imagery and professional intentions, your artist brand speaks volumes to your audience regarding what you stand for, and provides them with additional layers of substance to enage with beyond the scope of your sonic expression. While I do not offer logo desgn, I can assist you in navigating the process of assembling an inspiring brand around your music that is based on your authenticity as an artist - including EPK, biography, genre descriptors, social media branding, associated imagery, press releases, and more.